Media Contact: Rhett Power
Email: rhett@jumpoff.co
Phone: 843.283.2602
JUMPOFF THE NEWEST WAY TO BRING PRODUCTS TO MARKET!
THE FIRST CROWDSOURCING SITE FOR THE JUVENILLE
PRODUCTS INDUSTRY LAUNCHES AUGUST 31,2012
August 1, 2012
Myrtle Beach, SC Jumpoff will be
the premiere online social community that utilizes crowdsourcing to allow
aspiring inventors and entrepreneurs to increase awareness and potentially
raise money for creative projects in the gift and toy industries. Projects will range from toys and games to
art, clothing, publishing and technology.
jumpoff will
provide a secure, reliable and user friendly platform to inventors while
ultimately building a community of reviewers and supporters that will provide
feedback and monetary contributions to projects. Additionally, jumpoff will offer professional consulting
services to assist in refining projects, estimate development costs, and create
plans to take products to market.
In the past, large manufacturers and
mass retailers in the gift and toy industries were the primary influences on
product purchases. Typically, companies
that controlled distribution and retail shelf space controlled what consumers
purchased.
This is no longer the case. The Internet, and more specifically social
networks, are completely and fundamentally changing how these industries
function. Today, online social networks
are creating immense and diverse communities that provide a constant flow of
useful information. Access to product
reviews, price comparisons and recommendations from friends and family are
changing the way consumers shop.
More important, social networks are
empowering inventors, who can utilize these communities to test and vet product
ideas. By gaining supporters and
pre-selling product, inventors are able to generate proof of concept, or proof of the project’s feasibility, ultimately
providing substantial negotiating leverage.
While many product development
companies and retailers in these industries see this empowerment as a threat, jumpoff sees an awesome opportunity and
wants to embrace it.
By providing a platform that
encourages individuals to bring an idea to the masses, gain supporters,
generate proof of concept, and potentially raise money to develop, jumpoff will help empower aspiring inventors
and entrepreneurs to act on their ideas.
It will encourage them to “jump off” the ledge and take a leap of faith
in their ideas.
This platform alone, however, is not
sufficient to bring a product to market in these complicated industries.
Inventors and entrepreneurs often
overlook and grossly underestimate the “next steps” in making their idea a
reality. jumpoff will differentiate itself from other
sites and services by providing unparalleled consulting services to assist
these inventors with the next steps:
·
- Legal – Identifying the proper copyright and intellectual property protection and setting up the proper legal structure
- Creative and Development – Refining a winning idea, maneuvering through the complicated safety regulations, and developing prototypes for promotion
- Marketing and Sales – Developing a winning strategy that considers small and large retailers as well as the rapidly evolving media landscape
- Distribution/Licensing – Determining the best means of getting the product to market and assisting with tough negotiations
- Sourcing and Manufacturing – If needed, identifying the best and most efficient means to develop a product and deliver it to market
By being the first to provide the
platform and the resources to aspiring inventors and entrepreneurs in the gift
and toy industries, jumpoff will become the premier online community for the next
generation of new, innovative and exciting products.
The team at jumpoff is led
by Rhett Power and Peter Gasca, , a tWild Creations has won over 40 national awards for their
innovative products and have been featured on CNN Money, Fortune, Parenting
Magazine, Good Morning America, Today Show Regis and Kelley and many more
national and regional media. In addition
to their own experience, the jumpoff team
will tap a deep network of professionals highly experienced in the gift an
juvnilee products industriues.
No comments:
Post a Comment