Tuesday, December 11, 2012

Survey: Moms Influenced by Social Media When Buying Products

From the Toy Book...
Some 92 percent of moms active in social media are buying products as a result of a social media recommendation, according to the findings of a new study, "How Moms are Using Social Media Right Now, and How You Can Make the Most of It," conducted by Child's Play Communications. The results were presented for the first time at the eighth annual Marketing to Moms Conference in Chicago, held from October 23 to 24.Among the study’s other findings, Facebook, Twitter, and blogs were the three most popular social media platforms with moms surveyed. Pinterest was the platform that most moms (63 percent) tried for the first time this year. Instagram topped the list of technologies moms (28 percent) were likely to try next. Polyvore and Olioboard were among the new services these early adopters were exploring. Moms are also spending more time on Facebook than in the past (64 percent) and less time on Twitter (33 percent). Of all social media platforms, blogs has the most impact on purchasing decisions (80 percent). Toys were the No. 1 kids’ product purchased by moms as a result of social media recommendations.

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