Wednesday, February 20, 2013

More Toothbrushes or Mobile Phones?

You better get on the bandwagon mobile is changing the way people interact and shop. Make no mistake about it. Mobile is not a marketing trend. It is an imperative. My next two post will cover mobile marketing and how to optimize your website for mobile users. Lets start out with a few statistics that should get your attention.

4 billion people use mobile devices… 3.5 Billion use toothbrushes…hmm…that taxi cab driver in New York last week had six phones and definitely didn’t brush…

By 2013 it is predicted that more people will access the Internet via mobiles and tablets than desktops and laptops.

91% of US adults have a mobile phone

25% of Americans only use mobile to access the Internet

90% of text messages are read within 3 minutes

9 out of 10 mobile searches lead to action over half lead to a purchase

Mobile coupons are redeemed at a rate of 10 times greater than print coupons

38% of our daily interactions are done on mobile phones

Where are mobile phones used: 72% while travelling, 63% while shopping, 47% in car,64% at work

Where are tablets used: 88% in living room, 24% at work, 29% in bedroom

Local mobile ad spending will outpace national advertising in 2013

60% of Americans watch TV and access the net simultaneously.

600 Million of Facebook’s 1 billion users are mobile 150 million in USA active Facebook users accessing through mobile and they are twice as active as non-mobile users

Twitter is now saying that 60 percent of its 140-million- person active user base accesses the service via mobile devices.

Twitter users that primarily access via mobile devices are 96 percent more likely to follow 11 or more brands, while the average Twitter user only follows five

Searches from a mobile device have quadrupled in the last 12 months!

1/3 of all mobile searches are local with 61% calling and 59% actually visiting your business after the search – your future customers are searching for your type of business, located close to where they are RIGHT NOW!

In the last 12 months, customers have ordered more than $1billion dollars worth of products from Amazon using a mobile device.

71% of users expect your site to load just as fast from a mobile as it does from a desktop.

81% of people prefer a mobile site to an app for researching prices and

57% of people would not recommend a business with a poor mobile site with 40% going to a competitor after visiting a poor mobile site.

79% of businesses on the web do NOT have a mobile optimized site. Get in now and secure your position before everyone else decides to ride the wave.

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