You better get on the bandwagon mobile is
changing the way people interact and shop. Make no mistake about it.
Mobile is not a marketing trend. It is an imperative. My
next two post will cover mobile marketing and how to optimize your website for mobile users. Lets start out with a
few statistics that should get your attention.
4 billion people use mobile devices… 3.5 Billion
use toothbrushes…hmm…that taxi cab driver in New York last week had six phones
and definitely didn’t brush…
By 2013 it
is predicted that more people will access the Internet via mobiles and tablets
than desktops and laptops.
91% of US
adults have a mobile phone
25% of Americans only use mobile to access the
Internet
90% of
text messages are read within 3 minutes
9 out of
10 mobile searches lead to action over half lead to a purchase
Mobile
coupons are redeemed at a rate of 10 times greater than print coupons
38% of
our daily interactions are done on mobile phones
Where are
mobile phones used: 72% while travelling, 63%
while shopping, 47% in car,64% at work
Where are
tablets used: 88% in living room, 24% at work, 29% in bedroom
Local
mobile ad spending will outpace national advertising in 2013
60% of Americans watch TV and access the net
simultaneously.
600
Million of Facebook’s 1 billion users are mobile 150 million in USA active
Facebook users accessing through mobile and they are twice as active as
non-mobile users
Twitter is now saying that 60 percent of its 140-million- person active
user base accesses the service via mobile
devices.
Twitter users that primarily
access via mobile devices are 96 percent more likely to follow 11 or more
brands, while the average Twitter user only follows five
Searches from a mobile device have quadrupled
in the last 12 months!
1/3 of all mobile searches are local with 61% calling and 59%
actually visiting your business after the search – your future customers are searching for your type of
business, located close to where they are RIGHT NOW!
In the last
12 months, customers have ordered more than $1billion dollars
worth of products from Amazon using a mobile device.
71% of users expect your site to load just as
fast from a mobile as it does from a desktop.
81% of
people prefer a mobile site to an app for researching prices and
57% of people would not recommend a business with a poor mobile
site with 40% going to a competitor after
visiting a poor mobile site.
79% of businesses on the web do NOT
have a mobile optimized site. Get in now and secure your position before everyone else decides to
ride the wave.
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