
Have a plan. Too
often, small business owners get so caught up in day-to-day operations that
they neglect long-range planning. If you have a business plan, update it to
reflect your current goals. If you’ve never written a business plan, do so—it
will force you to think about what you want to achieve in 2013 and beyond.
Be yourself and focus
on protecting your identity. Don’t define your business by the
industry you’re in or the by the other players that are in it. Your business,
much like you, is an individual – there may be others like it out there, but
they don’t have you running the company. So create an identity for yourself and
then don’t stray from it, base every decision you make as a business owner on
whether it hurts, helps, or validates the company’s identity.
Know your customers
and why they come to you. Knowing your customers is as important as knowing
your business. The better you know the customer, the easier it will be to find
other like-minded customers and continue satisfying the ones you already have.
This goes beyond knowing your key demographics. Figure out what made them come
to the business initially, why did they open your door when they could have
gone around the corner to your competition? Figuring this out will help your
further define your business and ultimately show you what you need to focus on.
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