Friday, August 9, 2013

Focus on Your Business...Tips for Success

Small business owners are a hard working bunch. It seems that the only time they come up for air is, well never.

And that's a problem; I have experienced firsthand what it's like to be consumed by the day-to-day pressures of running a company.

The relentless focus on closing that next deal, keeping the books in the black and constantly putting out fires can be harmful to a business in the long term. While drive and ambition are admirable qualities, there are times when it's OK to take a step back and take stock.

In order to help you take stock and to think about your business I’m starting a new weekly post to help you take stock (me too). I will post three tips every week that will help you focus on areas we often ignore because we are busy making it happen.

This weeks tips:

1) Focus On What’s Already Working For You and Do More Of It.  

When you look for ways to expand your business, the real pot of gold is usually the same stuff that’s already proven successful.  So before you move on to the next exciting project or a new strategy, s-l-o-w down.  Do a lot more of what’s already working and then do the new stuff.

2) Be different, but not unrecognizable. 
Being unique is important – but it’s also a double edge sword. There is such a thing as being too unique. Don’t feel like because there are other people out there doing similar things, you cannot do those same things better than them. It’s most important that your customer or client is able to identify what you are and who you are, and then connects your goods and/or services favorably to your name.
So if you’re an ice cream vendor, don’t add burgers to the menu just to be different. Simply, focus on doing a better job of selling your ice cream than your competition.

3) Choose Only Really Good People.  
Make sure you pick good people to build your business with, as they’ll determine 80% of your success.  The best people are honest and have lots of enthusiasm.  Don’t worry too much about their level of experience when you’re interviewing, as the right attitude always delivers much more than just experience. 

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